GQ: The brand new collection is based on trendy military and energetic sports activities. What was your inspiration behind this assortment?
Carlo Rivetti: I believe that military, sports and performance garments are very inspirational – and I believe that in the DNA of Stone Island performance is important. As an example the brand new military camouflage in Italy. Do you know the Carabinieri? They’re crucial police in Italy, and [their new uniform has] unbelievable new patterns and lovely new pockets.
Have you ever ever thought of doing a women’s vary? By Official no means. Initially, if we grow to be successful with a women’s assortment, then they would start asking for the fits to be “more sexy”. But, what I’m seeing now, in the countries which Stone Island are recognized – the UK, Italy, Germany, Holland – younger ladies are beginning to wear Stone Island garments and I think that men’s products on women look unbelievable.
The Stone Island badge may be very recognisable, however how do you’re feeling while you see individuals sporting Stone Island products with out badge?
I feel it’s actually as much as you. We began in the beginning with a removable badge after which five or six years we started placing two buttons inside – on the left side, the aspect of our hearts. This was in order that people who did not wish to wear the badge wouldn’t leave it at residence, they may put it inside their jackets. So maybe you don’t wear it, but you always have it with you. That’s the thought.
Stone Island is so dominant within streetwear world wide, how do you keep the subcultures proud of the success and development?
In the last ten years we centered on nations [in Europe] such as the UK and Italy – funnily they are all a one and a half hour flights from Milano! Then we started pondering to the US [as] considered one of the key points that we targeted on was that I didn’t want to alter language. The large differences between the US and us? Our customers right here know the story perfectly – there is a form of membership. So the idea is that now in the US, we should be story-telling. What I hope within the US is that there are also individuals who can understand our language, our history, and admire it.
What do you like listening to when you are working?
Really after i work with the design group of 8 young guys, they choose the music and normally it is terrible! When I’m considering, I like classical music, but not in the workplace.
You’re a giant Inter Milan fan. Who’s your favorite player ever?
Well, I need to point out two names. One, is our president that passed away ten years in the past, Giacinto Facchetti – he was a real prince. He was taking part in within the Sixties – after we received the champions league, twice (then the Europa Cup) – however he was such a contemporary participant, because he scored an enormous variety of targets enjoying in defence. And he was actually a gentleman.
Then, of course you’ve Javier Zanetti – El Capitano! He arrived because Inter wanted to by a striker from an Argentinian workforce, who stated, “if you want to buy this guy, it’s a must to also take this defensive participant. Inter agreed simply to close the deal after which the forward was really terrible and Zanetti, who had no expectations, was really good. And, again, one other real gentleman on the field.k.a. El Capitano
When you weren’t within the vogue trade, would you prefer to have been a footballer?
I played once in the European championship for the Economic College in Paris. I used to be playing in the younger staff of Torino, ready that does not exist any longer: deep (normally you play four in defence, but in Italy we invented the one behind them). Then I was in the second national skiing workforce. I lived very near the mountains, as a result of I grew up in Torino. We’d go skiing to the Italian side of the Mont Blanc. So most likely I was a stronger skier than footballer.
See the Stone Island S/S ’17 collection go to stoneisland.co.uk. Current season obtainable at 18montrose.com.
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