GQ: The new collection is based on modern navy and active sports. What was your inspiration behind this assortment?
Carlo Rivetti: I believe that military, sports and efficiency garments are very inspirational – and I feel that in the DNA of Stone Island functionality is important. For instance the new military camouflage in Italy. Do you know the Carabinieri? They are the most important police in Italy, and [their new uniform has] unbelievable new patterns and stunning new pockets.
Have you ever thought of doing a women’s vary? Never. To start with, if we develop into profitable with a women’s assortment, then they’d start asking for the matches to be “extra sexy”. But, what I am seeing now, within the countries which Stone Island are identified – the UK, Italy, Germany, Holland – younger girls are starting to put on Stone Island garments and I think that men’s products on ladies look fantastic.
The Stone Island badge could be very recognisable, however how do you’re feeling while you see individuals carrying Stone Island products without badge?
I think it’s actually up to you. We started at the beginning with a removable badge and then 5 – 6 years we started placing two buttons inside – on the left aspect, the facet of our hearts. This was in order that people who did not want to put on the badge wouldn’t depart it at house, they might put it inside their jackets. Stone Island Shop So maybe you do not put on it, but you always have it with you. That’s the concept.
Stone Island is so dominant inside streetwear around the world, how do you keep the subcultures proud of the success and progress?
Within the last ten years we focused on international locations [in Europe] such because the UK and Italy – funnily they’re all a one and a half hour flights from Milano! Then we started considering to the US [as] certainly one of the important thing points that we targeted on was that I didn’t need to change language. The big differences between the US and us? Our prospects right here know the story completely – there’s a sort of membership. So the thought is that now within the US, we must be story-telling. What I hope within the US is that there are additionally people who can perceive our language, our historical past, and appreciate it.
What do you like listening to while you’re working?
Truly when i work with the design group of 8 young guys, they select the music and normally it is horrible! When I’m pondering, I like classical music, however not in the office.
You’re a big Inter Milan fan. Who’s your favorite participant ever?
Nicely, I have to point out two names. One, is our president that passed away ten years in the past, Giacinto Facchetti – he was an actual prince. He was enjoying in the Sixties – after we gained the champions league, twice (then the Europa Cup) – however he was such a contemporary player, because he scored a huge variety of objectives taking part in in defence. And he was actually a gentleman.
Then, after all you might have Javier Zanetti – El Capitano! He arrived as a result of Inter wanted to by a striker from an Argentinian staff, who mentioned, “if you need to buy this man, you must additionally take this defensive player. Inter agreed simply to shut the deal and then the ahead was actually horrible and Zanetti, who had no expectations, was really good. And, again, one other real gentleman on the sector.okay.a. El Capitano
In the event you weren’t within the style business, would you wish to have been a footballer?
I played as soon as in the European championship for the Financial University in Paris. I was enjoying within the young team of Torino, able that doesn’t exist any longer: deep (normally you play 4 in defence, but in Italy we invented the one behind them). Then I was within the second national skiing group. I lived very near the mountains, as a result of I grew up in Torino. We’d go skiing to the Italian side of the Mont Blanc. So probably I was a stronger skier than footballer.
See the Stone Island S/S ’17 assortment go to stoneisland.co.uk. Current season available at 18montrose.com.
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