GQ: The new collection is based on trendy army and energetic sports. Stone Island Jumpers Jackets What was your inspiration behind this collection?
Carlo Rivetti: I feel that military, sports and performance garments are very inspirational – and I believe that in the DNA of Stone Island functionality is vital. As an illustration the new army camouflage in Italy. Have you learnt the Carabinieri? They’re an important police in Italy, and [their new uniform has] unbelievable new patterns and stunning new pockets.
Have you ever considered doing a women’s vary? By no means. To begin with, if we grow to be profitable with a women’s assortment, then they’d begin asking for the fits to be “extra sexy”. However, what I am seeing now, within the international locations which Stone Island are recognized – the UK, Italy, Germany, Holland – younger girls are starting to put on Stone Island garments and I feel that men’s products on women look incredible.
The Stone Island badge may be very recognisable, however how do you are feeling whenever you see people sporting Stone Island products without badge?
I feel it’s really up to you. We began initially with a removable badge after which 5 or 6 years we began putting two buttons inside – on the left facet, the aspect of our hearts. This was in order that people who did not want to wear the badge wouldn’t go away it at dwelling, they may put it inside their jackets. So maybe you don’t put on it, however you at all times have it with you. That’s the thought.
Stone Island is so dominant inside streetwear around the globe, how do you keep the subcultures happy with the success and development?
Within the last ten years we focused on nations [in Europe] such because the UK and Italy – funnily they’re all a one and a half hour flights from Milano! Then we started thinking to the US [as] one among the key points that we centered on was that I did not want to alter language. The massive variations between the US and us? Our prospects here know the story perfectly – there’s a kind of membership. So the idea is that now within the US, we should be story-telling. What I hope in the US is that there are also individuals who can understand our language, our historical past, and recognize it.
What do you want listening to when you are working?
Actually after i work with the design crew of 8 young guys, they select the music and usually it is horrible! When I’m thinking, I like classical music, but not in the office.
You’re an enormous Inter Milan fan. Who’s your favorite player ever?
Effectively, I have to point out two names. One, is our president that passed away ten years ago, Giacinto Facchetti – he was an actual prince. He was taking part in in the Sixties – when we gained the champions league, twice (then the Europa Cup) – but he was such a contemporary participant, because he scored a huge number of targets enjoying in defence. And he was actually a gentleman.
Then, of course you’ve gotten Javier Zanetti – El Capitano! He arrived as a result of Inter wished to by a striker from an Argentinian staff, who mentioned, “if you want to buy this man, it’s a must to also take this defensive player. Inter agreed simply to shut the deal and then the ahead was really terrible and Zanetti, who had no expectations, was actually good. And, once more, one other actual gentleman on the field.ok.a. El Capitano
If you weren’t within the vogue business, would you prefer to have been a footballer?
I played once within the European championship for the Economic University in Paris. I used to be taking part in in the young team of Torino, able that does not exist any longer: deep (usually you play 4 in defence, however in Italy we invented the one behind them). Then I was within the second national skiing team. I lived very near the mountains, because I grew up in Torino. We’d go skiing to the Italian side of the Mont Blanc. So probably I was a stronger skier than footballer.
See the Stone Island S/S ’17 collection go to stoneisland.co.uk. Present season out there at 18montrose.com.