Stone Island: The Archive
The way to define luxurious is stone island t shirt outlet a subject consistently discussed by premium vogue houses, and their prospects; it isn’t sufficient to just hike up prices so as to be thought-about luxurious. In the case of Stone Island, the emphasis has at all times been on functionality.
“I suppose luxurious is about feeling spoilt, sporting something particular, stunning, snug and useful – it’s a form of fulfilment. That’s actual luxury to me,” says Carlo Rivetti, inventive director of Italian excessive-tech innovators Stone Island. “Research, experimentation and therapies on supplies utilized to revolutionary and functional designs outline Stone Island,” he adds. “We’ve achieved an unbelievable potential to grasp garment dyeing by means of the steady checks carried stone island t shirt outlet out in our colour laboratory for over 30 years.”
In 2012, the Bologna-based mostly model celebrated three decades in business. The company was based in the early 1980s by Massimo Osti, the man behind different technical staple brands like CP Firm and Boneville. Osti’s presence is still felt in the building. “Yes, the imprinting he outlined remains to be very robust in the brand’s DNA. Strolling in the archive, I simply see this,” explains Rivetti.
PORT was given entry to the archives for this shoot, digging deep into the brand’s history to focus on its relevance in the present day. “My notion is that males sporting Stone Island really feel like they’re a part of a club. The removable badge on the left arm makes pieces recognisable and iconic,” says Rivetti. “I additionally think that our fans perceive the performance and research in fabric and treatments. Stone Island does the job; it protects; it retains you warm, but it also appears to be like good!”
Stone Island is unquestionably ‘luxury’, but is it ‘fashion’ “Our method is nearer to industrial design than trend, starting from the way our garments are conceived as design objects, by which performance and analysis are elementary. We don’t belong to technical outerwear, or activewear, or fashion.
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