Stone Island: New Video Lookbook!
Vogue, design, shapes, concepts, the whole lot change with the evolution of the use of the data and of the product. The style phase itself has change into a product usable otherwise. Everyone by now present us in their very own approach the lookbook of assortment and increasingly are corporations that need to inform in video the presentation of the collection. Final week we talked about Raf Simons and the Paris visited along with his models, at present we are introduced of their approach the SS/sixteen by Stone Island, through a lookbook video which sees the traditional grey background of the brand, as the premise of the models that transfer and clarify the product with their movements.
Easier perceive the product and see it dwell worn, inevitable respect the effort, the collection is stuffed with vibrant colours, which we additionally saw within the parade. Tension, that of materials, inevitably technical, perfectly rendered from music and from the by no means only hinted movements of the models.
Image of technical road clothes, stadium clothing or to walk in mountains, are returning to a extra indexable dimension within the icon product. It’s a historic brand, recognizable and with an ultra shareable imagery, which has always saved limited the visibility of the brand in favor of product characteristics. Shareable, even if the mark has in itself, by nature, a potential as to reveal again.
The new video lookbook added to the development that we’ve got seen on the catwalk in January “and earlier than in the street” in 2015, it makes us recognize how the product is responsive at the time, however with a considerable added testosterone injection.
At all times faithful to their type, now all of the others got here to them, the tendency seems to be made from the model to the model, or stone island outlets drawn on their kinds, abandoned the previous sea dog you come in the street to get to dwell a completely totally different product from the classic trend product.
Who had by no means earlier than seen their garment worn or simply hadn’t observed now can fall in love with the ultra tech materials, shapes and colours typical of the model with this lookbook.
Here the brand’s web site.
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