The place To find The UK’s Finest Vintage Stone Island
Stone Island is in the midst of a renaissance. With a Drake endorsement and its adoption by the streetwear scene en masse delivering the Italian brand to a whole new viewers. Before this, though, Stone Island was extra typically known for its affiliation with specific subcultures — specifically the ‘Casuals’ and the ‘Paninaro’ movement in Italy. For more than one era the clothes made by manufacturers like Stone Island and C.P. Firm, Massimo Osti‘s other most famous endeavor, hold a particular cultural significance — an emotion significantly strong with vintage items that throwback to Stone Island’s heyday, and a time when young individuals all over Europe bonded over soccer and Italian jackets.
Since its founding, London’s Too Hot Restricted has become identified as the UK’s primary stockist of vintage and retro Stone Island, stocking a wide range of iconic items from the model alongside one-off traditional from the likes of C.P. Company, Armani and Moncler that it describes as “iconic cultural artifacts.” Now, Too Sizzling Restricted has introduced a pop-up at Harvey Nichols in London, placing a few of its best ’80s vintage pieces in a bricks and mortar location for the first time. We caught up with Too Hot’s founder, Ollie Evans, to speak about the pop-up, how he acquired into Stone Island, and why he loves the brand a lot.
Why did you determine to start Too Hot Restricted
I started Too Hot whilst working as a music video director. During my downtime between jobs I would buy and sell vintage Stone Island jackets and very quickly turned hooked on it. Quite quickly I began to turn down video jobs, converted my entrance room into a makeshift photograph studio and launched the Too Sizzling web site.
What is it about Stone Island and C.P. Company that you like so much
It’s at all times about design and cultural significance; I’m fascinated by the appropriation of designer clothing by subcultures. My dad was an authentic mod in the ’60s and he always instilled in me the importance clothes and magnificence. All of the brands I supply for Too Scorching have very sturdy visions behind them and at their core are very idiosyncratic personalities who introduced them to life. For example Massimo Osti who brought us Stone Island and C.P. Company. He went to the furthest lengths to produce clothes that pushed the boundaries of garment technology basing numerous his analysis on army wear that was designed purely for perform with no expense spared. His work is like artwork, it’s so modern and uncompromised. Its attraction could be very particular.
What do you look for in stone island online shop nederland a chunk you want to promote
With this assortment we’re launching in Harvey Nichols all the things is in reference to the Italian youth culture of the ’80s Paninaro, their look was a bold and vivid mixture of basic ’50s American teen cool and the most recent European designer sportswear. The Paninari have been the primary subculture that adopted Stone Island as a brand causing it to have great success right from the beginning. Their model may be very related in the mean time so it appeared right to honor this motion and the roots of European streetwear. We’ve labored lengthy and onerous to source probably the most unique, unique and sought-after items from that period, we’ve acquired a large amount of unique Osti designed Stone Island and C.P. pieces alongside Moncler, Iceberg, Best Firm, Armani and plenty of more. It’s a range you won’t be ready to select up anyplace else on this planet.
How do you supply your inventory
Prime secret areas across the globe.
How did your Harvey Nichols pop-up stone island online shop nederland come about
The Harvey Nichols pop-up got here out of an unexpected Instagram DM simply before Xmas last yr. Benn McGregor, their senior menswear buyer received in contact on his private account and requested if we wished to do an in-retailer pop-up with them. It appeared like an unbelievable alternative and one I couldn’t flip down. Harvey Nichols has always had a firm place in my coronary heart from trips there as a kid growing up, it was the place to go within the ’90s so it was a huge privilege to be requested to take our model in.
You’re launching a zine to go alongside the pop-up, what’s the thought behind that
The zine we’re launching we’ve put together with our good buddies at Regulation Magazine who produce essentially the most lovely publication in the UK, it’s a necessary read. Once we first spoke about collaborating on this they instructed we go to Italy to put a shoot collectively for a zine. It seemed the logical step to take all the clothes again to the mother land and create something actually visually thrilling. We chose Sorrento as a result of it’s the gateway to the Amalfi Coast and has a classic luxurious feel that I thought would really go well with the aesthetic. We’ve put together a excessive-end assortment of very sought-after pieces and wished the shoot to mirror that. The zine itself is in reference to Paninaro journal and Wild Boys which have been two comedian/zines that documented the culture and included some unbelievable avenue type images of youngsters in ’80s Italy carrying all these superb clothes.
Why do manufacturers like Stone Island and C.P. Firm have a special significance
I feel the enchantment of brands like Stone Island and C.P. Company comes down to their authenticity. Each operate on the principles on which they had been founded by Massimo Osti; they both search for constant innovation and haven’t relied on heritage. Their enchantment may be very genuine, they transcend vogue as they are continually trying to push the boundaries of what is feasible rather than working from traits. That robust design component really resonates with folks and particularly guys. When you can say your jacket modifications shade in heat or is reflective or made out of metal it gives you a sense that what your wearing has been actually thought about. It’s those features which have appealed to very explicit subcultures and markets over time whether that be informal, grime, streetwear or any of the others which have adopted them.
What do you think of Stone Island’s new reputation
I think it’s nice that Stone Island is so popular again, it went by a patch where it was very niche for numerous years so it’s great to see it back in favor once more. I believe it’s fascinating that despite the fact that it now has a brand new audience, there are strong similarities with these who have at all times bought it. It appears to appeal for the same reasons that it always had and its viewers continues to be made up of people who find themselves in the find out about what they’re wearing. It’s highly regarded however not utterly mainstream, it attracts a clientele who seek it out.
What was the first Stone Island piece you ever bought
When I used to be a scholar I used to work in a shop known as Zee & Co in Bow, East London. It was there that I first became taken with Stone Island as a brand, I always felt the standard and a focus to detail was way above anything else we used to stock and we stocked some incredible stuff nevertheless it was Stone Island I actually lusted after there. Even with a low cost I couldn’t afford to purchase the jackets that I wished again then. Years later the craving hadn’t worn off so I purchased a vintage piece from the era I used to work at Zee about 5 years ago. It’s snowballed from there.
What’s your favorite ever piece of Stone Island
That’s a very troublesome one to say as there is some stuff on the market I’ve not obtained my hands on yet that I’d really love, however out of what I personal it’s a 1983 Tela Stella jacket; I purchased it actually early on in doing Too Hot and it’s change into a mascot of the company that hangs on the wall of our studio. It’s from Stone Island’s second ever season made from the fabric that founded the model, Tela Stella which is predicated on a navy truck tarpaulin that’s dyed totally different shades on both sides. Massimo Osti thought it was too rugged for C.P. Company, his authentic brand, so developed Stone Island to put it to use. This explicit jacket additionally options the iconic Stone Island compass patch is on the body relatively than the sleeve. It’s a real rarity from the very beginning of the model and one thing I hold dear to my heart.
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