Stone Island

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Hooligans To Hip-Hop: How Drake Helped The Stone Island Brand Conquer America

The usual hip-hop wardrobe hasn’t modified much over the years. While FUBU and Phat Farm might have pale stone island dk into irrelevance, most components have largely stayed the identical, to the point that even your grandma may probably reel off a listing of things that an archetypical rapper wears. Not amongst them: obscure Italian yachting labels like Stone Island. Nobody would identify-examine that one, actually, because that’s merely not what rappers wear. Or at least it wasn’t till recently. But then, in the summer time of 2015, footage of Drake wearing Stone Island at Wimbledon, not to mention varied other locations, flashed all over world media. His repeated endorsements of the model, which he’d been wearing since 2010, inspired a wave of imitators who have helped proliferate Stone Island all through the hip-hop scene and contributed to its rapidly rising profile in the U.S.which is simply one of the locations where this storied but niche label stone island dk is experiencing a surge in cultural relevance. It was even at the centre of a ridiculous Instagram beef between A$AP Nast, one of the lesser-known members of A$AP Rocky’s crew, and fellow rapper Travis Scott, another Stone Island aficionado. Nast accused Scott of aping his style and staked a claim to being the first to import it into hip-hop fashion—which isn’t true, but the row illustrates the cultish devotion the brand evokes. Learn more at Bleacher Report.