Stone Island

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Stone Island: How The Brand Has Developed – Woodhouse Clothing

Stone Island’s model ethos has been set in stone because the 1980s, but the label’s dedication to research signifies that their assortment is all the time recent and exciting. With a devoted international following and a again catalogue of 40,000 unique garments, Stone Island is in a league of its personal.

When CEO, Carlo Rivetti, was requested why Stone Island’s brand has remained so sturdy he stated:
“Stone Island has all the time remained true to itself, with out concessions. And so we have now been capable of rejuvenate our goal market of consumers; we reach out each to our historic clients, those who have faithfully stayed with us for thirty years, but additionally to the youthful crowd, to the new generations of at present.”

While other brands have branched out to incorporate different styles or expanded into unrelated markets, Stone Island has remained focused, with simply the label’s persevering with analysis into fabrics and dyes pushing the brand ahead.

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Ice Jacket Wool Blend in Thermo-delicate Fabric

Should you look back on the last thirty years, the model started with jackets made from thick truck tarpaulin and continued to create heat-delicate fabrics and Kevlar designs. It can be hard to predict what comes next and that’s what makes the brand so exciting to follow.

The energy of the Stone Island, alongside the undeniable model of their clothing, has created a cult following – together with celebrities comparable to Noel Gallagher, Peter Hook and Chris Lowe. The model has also been related to soccer fans – and often soccer hooliganism – but the label has been fast to dissociate itself from the latter.

Inside Stone Island
As CEO Carlo Rivetti gives fans a video tour round Stone Island HQ, he describes his dyeing facility as a ‘kitchen’. Jackets are ‘cooked’ in ninety – 140 degrees and ‘recipes’ are adopted to create each shade of colour.

However, to most people, Stone Island’s dyeing facility looks more like a chemistry lab. With row upon row of bottles, there’s a splash of nearly every colour possible, and with impressive equipment and weighty information of formulas, the ‘Colour Lab’ is evidently a place for experimentation.

And with so many colours packed into one room, Carlo Rivetti even claims it’s the closest factor to a renaissance painter’s workshop within the 21st century.

Texture and colour are the starting point for each jacket. From there, the designers experiment to create a design that works. A few of their dyeing techniques can cause as much as 50% shrinkage, so getting the design right is an advanced course of.

Each garment is made from a variety of various fabrics, all of which react to dyeing in a unique means – either in how they absorb colour or shrink during the process. Every jacket is like a journey of scientific discovery – and with their archive of 20,000 garments on site, you can walk by way of the history of their experimentation.

Over Thirty Years of Design

In 1982, Stone Island was launched by Massimo Osti, with their Tela Stella range. The brand’s identify came from the pages of Joseph Conrad’s novels – amidst hundreds of words, ‘stone’ and ‘island’ were the mostly occurring, and so the brand was born.

The first collection was the results of analysis right into a thick truck tarpaulin, which was resin-treated to be pink on one side and blue on the opposite.

1983 – 1986
Carlo Rivetti joined Stone Island in 1983, already an enthusiastic fan of the brand. By 1984, the collection had evolved to incorporate jumpers, trousers, t-shirts and shirts.

It was also in 1984 that a second signature Stone Island fabric was introduced, Raso Gommato – a cotton satin of navy origin, with polyurethane coating.

1987 – 1988
By means of research into heat-sealed PVC, Stone Island developed Glazed Silk Mild, which is shiny trilobite nylon coated in PVC. The impact was a thick and glazed look.

1989 – 1991
In 1989, Stone Island launched the bottom-breaking Ice Jacket. With the event of a heat-delicate fabric, Stone Island created a jacket which modified colour with the temperature.

From yellow to blue and from inexperienced to white, the Ice Jacket was a truly futuristic idea. Stone Island developed the design additional to create patterned jackets which misplaced their sample within the cold, becoming icy white with freezing temperatures.

Next, Stone Island developed a highly reflective Japanese fabric, which achieved its luminescent glow via a coating of 1000’s of micro glass spheres. Impressed by work safety jackets, this assortment was extraordinarily eye-catching and was even in a position to replicate gentle from very weak sources.

1993 – 1996
This was a time of nice change for Stone Island – Massimo Osti left the label and in his place, Englishman, Paul Harvey, joined the crew and pushed the analysis forward.

With an injection of new ideas, the subsequent few years saw a huge variety of innovative fabrics coming into the color Lab. The first was System Steel, a nylon canvas bonded to a polyurethane film.

In depth research additionally created Oltre, a fine nylon fabric with an extremely-shiny coating.
1997 – 1998

The research continued at a relentless pace, and in 1997, Stone Island designers applied a Reverse Colour Process method on the Raso Gommato fabric. First printed in black, the fabric then faded using a corrosion method to be later over-dyed.

Nylana, a thick nylon canvas used to line tanks, additionally turned part of the gathering during these years.

1999 – 2001
At the flip of the millennium, the Stone Island design staff were extremely busy. Launching a huge number of latest fabrics and designs in simply two years, including the Pure Metal Shell Silver and Pure Steel Shell Bronze (as shown above). These parkas have been created with either 100% stainless steel or one hundred% bronze metallic mesh, bonded to fabric.

Stone Island’s designers next moved onto a fabric which is five times stronger than the same weight in steel: Kevlar. As pictured above, Stone Island found a option to dye this seemingly unimaginable material via including a nylon mesh and a polyurethane coating.

Initially designed for use on aeroplane circuit boards, Stone Island started to use silver spray on their collection of high quality polyester jackets, including a vacuum seal of one hundred% stainless seal.

The model also launched their Ventile range, utilizing a navy textile which was 100% cotton and developed for British fighter pilot’s overalls within the Second World Warfare.

In 2002, the range continued to increase, with jackets engineered to look flat with a sequence of folds and seams adding element.

One other success story from this yr was the sunshine Jacket. Continued analysis perfected the design – a white jacket with fibre optic mesh inserts that mild up with blue mild.

The design crew additionally experimented with numerous layers of meshes, which revealed the interior development of the jacket.

2003 – 2005
Stone Island perfected their Compact Process to create extraordinarily dense supplies, which are boiled at 130 levels after which shrink by up to 50%.

Mussoal Gommata was additionally launched, developed by laminating extremely-gentle cotton muslin to a matte polyurethane film.

2006 – 2007
The David TC Fabric was launched, consisting of polyester, polyamide and Japanese microfiber, which was then dyed underneath stress at 130 levels.

Developing their portfolio of reflective jackets, Stone Island designed stone island cargo shorts beige the Antiquated Reflective.

Paul Harvey left Stone Island in 2008 and Carlo Rivetti stepped into his shoes as Creative Director. And in the identical year, the brand’s affiliation with Aitor Throup was formed, creating the Stone Island Shadow Assortment.

2009 – 2011
Growing on their earlier heat-reactive Ice Jacket, Stone Island created a camouflage jacket which loses its sample in the chilly.

The workforce additionally developed a brand new textile: Waxed Ice, which was cotton moleskin containing thermo-delicate quartz and graphite.

2012 – 2013
For the S/S season in 2012, Stone Island launched the Prismatic Muslin, a lightweight cotton muslin, which was handled with coloured resins before the fabric was laminated to provide a prism-effect polyurethane film. The material can then be double-dyed to create a variety of vibrant colours.

Subsequent, Stone Island created the Hydrophobic Treatment, a course of which creates a garment that’s extremely water-repellent and environmentally pleasant.

2012 marked the thirtieth anniversary of the brand and celebrated with STONEISLAND30, a serious exhibition at Stazione Leopolda in Florence. Alongside the exhibition, three symbolic garments were created to reflect the historical past of Stone Island, together with a re-version of Tela Stella.

Thirty years’ of analysis and forty,000 garments later, their current A/W assortment displays this wealthy historical past of design. Browse the Stone Island A/W rangeand to see what the model has to offer this year.

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What’s subsequent for the Model

With a continuing drive in the direction of creating new colours and supplies, Stone Island is a model all the time capable of surprise. When asked what the longer term holds, Carlo Rivetti stated:

“We get impressed by individuals, architecture and design. At present we’re presently learning some supplies used within the automotive trade. Throughout the Olympics, the outfits the athletes wear are very technical, which can be inspirational.

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