STONE ISLAND LAUNCHES SUNGLASSES
Stone Island will launch its first assortment of sunglasses at MIDO, the Italian eyewear trade show taking place in Milan between March eleven-thirteen. The brand new mission was born from a collaboration between Carlo Rivetti, Creative Director and President of the model, and EG Manufacturers. EG Brands is a newly based firm, the administration of which has many years of expertise in the world of eyewear and is backed by EG Finance, a holding company owned stone island camicie by Andrea Lombardini and Sergio Maiorana.
The important thing types of the gathering embrace sunglasses created with rims made from 100% carbon fiber with a thickness of 3mm, created in a mould; their design attracts special attention to the geometric three-dimensional appearance of the fabric even in what are identified because the “areas of shadow”. The know-how adopted and resistance tests employed are the same as those used for race vehicles. The glasses are available in 4 totally different colors stone island camicie – black, green, blue and purple – which have been created by using colored pigments suspended in transparent resin, leaving the texture of the carbon fiber visible. They are available in a restricted edition of simply 400 pieces with non-compulsory matte and anti-scratch therapies.
The entire sunglasses are made in Italy and are mounted with solar lenses by Carl Zeiss Vision, a worldwide leader within the sector. The collection will likely be obtainable to the general public starting in April 2012 and will likely be on sale at premium opticians, Stone Island stores and in chosen multi-brand clothes shops. “I am well conscious of the vast vary of brands in the world of eyewear, but I’m confident that, just like on this planet of clothing, there’s always room for brand new concepts with robust id and content,” commented Carlo Rivetti.