Stone Island and C.P. Company, the upmarket sportswear manufacturers by SPW Sportswear Company, have opened two new shops: an exclusive Stone Island retailer in London and in a single in Seoul internet hosting each Stone Island and C.P. Company. The openings mirror the company’s strategy, initiated at the top of 2007, to spice up its presence by providing both brands separate stores and customized ideas.
Showcasing the better of Stone Island and Stone Island denim over 50 sq. meters (538 sq. ft), Stone Island’s first UK standalone retailer in Covent Backyard incorporates custom-made design with clear, contemporary and functional element. Listed architectural elements are fused with fashionable excessive octane design that work in excellent synergy with the garments displayed.
Meanwhile, C.P. Firm, in a three-ground building in Seoul’s Shinsa Dong new luxury purchasing district, occupies a 250-sq.-meter (2,045-sq.-foot) area divided into two separate shops for C.P. Firm (one hundred ten sq. meters/1,184 sq. ft ) and Stone Island (80 sq. meters/861 applied sq. ft). A big terrace on the third flooring has been become a private lounge bar for clients of each shops, while the walls of the C.P. Company store are lined with a marine multi-stratum design featuring Velcro in horizontal panels applied to Plexiglas. Every wall, subsequently, becomes a assist base for stowing an endless number of merchandise in a quantity of different configurations, with shelves of various sizes, mirrors, graphic panels and lamps.
The Stone Island store is totally developed on the ground ground and has been conceived according to the brand’s philosophy—more as a design object than as a container of garments. The store Company Id mission known as “Item/Unit and has been invented, designed and engineered by Marc Bhure, proprietor of the German design firm Zeichenweg TM. The thought behind the design is predicated on most versatility.
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