Stone Island and C.P. Firm, the upmarket sportswear manufacturers by SPW Sportswear Company, have opened two new stores: an unique Stone Island retailer in London and in one in Seoul hosting each Stone Island and C.P. Company. The openings replicate the company’s technique, initiated at the top of 2007, to spice up its presence by providing each brands separate shops and personalized concepts.
Showcasing the better of Stone Island and Stone Island denim over 50 sq. meters (538 sq. feet), Stone Island’s first UK standalone store in Covent Garden incorporates customized-made design with clean, contemporary and practical element. Listed architectural elements are fused with fashionable excessive octane design that work in excellent synergy with the garments displayed.
In the meantime, C.P. KNIT Company, in a 3-floor building in Seoul’s Shinsa Dong new luxurious procuring district, occupies a 250-sq.-meter (2,045-sq.-foot) house divided into two separate stores for C.P. Company (one hundred ten sq. meters/1,184 sq. toes ) and Stone Island (eighty sq. meters/861 sq. feet). A large terrace on the third floor has been changed into a non-public lounge bar for clients of both stores, whereas the partitions of the C.P. Company store are lined with a marine multi-stratum design that includes Velcro in horizontal panels utilized Stone Island Jumpers to Plexiglas. Each wall, due to this fact, becomes a help base for stowing an infinite number of merchandise in a quantity of various configurations, with shelves of different sizes, mirrors, graphic panels and lamps.
The Stone Island store is entirely developed on the bottom ground and has been conceived in keeping with the brand’s philosophy—more as a design object than as a container of garments. The store Corporate Identity challenge is called “Item/Unit and has been invented, designed and engineered by Marc Bhure, proprietor of the German design firm Zeichenweg TM. The concept behind the design relies on most versatility.