Stone Island Brand Guide

The Stone Island brand identify has many various connotations for many alternative folks; for some, it is inextricably linked with football culture, in particular the casual movement both in a optimistic or a adverse sense; for others, it has develop into related to the grime music scene, and has prolonged its attain past the terraces and onto the streets. However at the beginning, that iconic Compass badge in your sleeve is an emblem of high quality, innovation and style the principles on which the model as we know it was based again in 1982.

Stone Island Spring/Summer 1983 Catalogue

Garment-Dyed Cotton Shawl Collar Shirt In Maroon 2015

Stone Island proprietor Carlo Rivetti is from a household with long ties to the clothing industry. By the 1980s, although, he had grown restless within the world of formalwear, and sought to diversify into one thing he found extra appealing: sportswear. He and his sister established a agency the creatively-named Sportswear Company and scoured Italy in search of companies that shared their vision for progressive informal clothing, the place they found (and promptly acquired) CP Company. Stone Island itself, nevertheless, was conceived nearly by accident: Massimo Osti founder and designer for CP Firm, and household name for these within the find out about technical sportswear had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like material impregnated with totally different pigments on either aspect, and was determined to make one thing out of it. He couldn’t discover a method to make it fit inside CP Company’s collection, however, and so decided to craft a small collection of simply seven jackets. In preserving with the army and nautical inspiration behind the Tela Stella fabric, he chose a compass as the brand for his new diffusion line: Stone Island was born.

From the Terraces to the Streets: Stone Island and Streetwear

Transferring ahead from this inauspicious begin, Osti pushed forward with fabric innovation, endlessly researching new textiles and methods to implement them, coming up with usually outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with tons of of glass beads to alter the colour in several angles; earth-dyed, acid-corroded canvas. This over-the-top method, together with the masculine, army styling of the brand’s choices was a big a part of ‘Stoney’s enchantment to the soccer informal crowd: followers travelling abroad for away and international games were all the time looking out for new and exciting garments to convey residence and show off. Stone Island, with the one-off and unique nature of a number of Osti’s fabrics, match perfectly into this tradition of 1-upmanship, and the brand’s recognition was cemented from then on.

Due to this affiliation with the hyper-masculine world of football casuals, the brand’s enduring legacy has been as a logo of manliness. In more moderen years, it has been adopted by internal-city youngsters within the UK as a standing image, and in turn grew to become related to the grime music scene. Buoyed up by excessive-profile collaborations with streetwear giants Supreme and Nike, the brand’s appeal has diversified past connoisseurs and collectors, notably across the Atlantic. City music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney look of late, skyrocketing interest in a brand that was previously alien to those not living in Europe, and launching its attraction to a whole new technology of streetwear fans.

Continuing Innovation: Stone Island Fabrics

Nowadays, removed from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a workforce of designers to higher embrace its newfound worldwide popularity and the variety of its fanbase, stating “It [is] necessary to be multicultural so as to be really contemporary I felt that in this period it is this attainable to face all aspects of a world solely with several minds and several visions. /p>

Stone Island Nylon Metallic

This ethos has lead to the continuation of the innovation and research that Massimo Osti began all these years ago, and Stone Island holds its status for using unusual and technologically-superior fabrics and finishes. Some current examples:

David-TC: Japanese polyester/polyamide fabric with star-shaped thread cores is dyed under excessive strain and temperatures (130C), drastically changing the composition and handle of the fabric, making a feeling that’s both luxurious and technical. Throughout the method, weatherproof therapies are impregnated into the fabric, further enhancing its practical perform.
Nylon Metal: We’ve written about this one earlier than: nylon fibres with an irregular construction are woven as grey weft and white, ready to dye warp threads, and endure an elaborate double-dyeing course of to supply a fabric that has an iridescent sheen in different lighting situations. This will produce a subtle three-dimensional effect, or be used with bright, contrasting colours to supply some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the entire jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a near-seamless look.

That is only a tiny fraction of the scope of the brand’s imaginative and prescient: the brand’s own historical archive consists of over 7000 items, whereas their research archive is bigger nonetheless, at over 40,000 objects of vintage sportswear and militaria.

Stone Island Badges

Except for the high-end fabrics and construction, perhaps an important ingredient of a Stone Island product is the removable badge, usually discovered on the left side of the garment, with the Marina assortment breaking the mould and not featuring the badge at all, instead opting for bold text printing. There are a variety of different versions of the badge which denote totally different features of the model. The usual, most commonly recognised badge is the yellow and green compass rose badge (above left). Regardless of switching from a inexperienced border to a black one, the traditional badge has remained unchanged because the brand’s inception, and is a tribute to each the army inspiration of the model and the sense of adventure and exploration driving Osti’s analysis.

There are quite a few monochromatic badges (above centre) that were initially used for what the brand dubbed Ghost Pieces: with absolutely tonal designs in quite a lot of colours, including black, purple and white, they were conceived as a type of modern camouflage, allowing the wearer to mix in whereas still holding the unmistakeable Stone Island aesthetic. More recently, the tonal black badge has been used to denote items from the Shadow Mission diffusion line: combining Stone Island’s technical fabric experience with directional, futuristic designs from ACRONYM’s Errolson Flynn.

The White Compass badge (above right) is seen on limited edition pieces, usually generally known as ‘Champagne Pieces due to the colour of the badge. These jackets often use even more revolutionary fabrics and construction that can solely be created in small portions, and are often at a better value level to the traditional line, because of the limited nature of their production. In fact, the flipside of this limited facet is that the pieces turn into collectors items in years to come back, holding their worth for lots longer than others, if not growing it.

Celebrities Carrying Stone Island

Drake with Stone Island owner Carlo Rivetti

The Weeknd in Supreme x Stone Island

As mentioned above, Stone Island has been spotted on more and more celebrities just lately. One of the extra excessive-profile representatives of the brand has been music superstar Drake, who seems to wear the brand nearly exclusively nowadays, even going so far as to have custom items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was not too long ago spotted carrying pieces from the Supreme x Stone Island collaboration (for additional streetwear kudos), as well as rap mainstays Kanye West and Travis Scott.

Jason Statham in Stone Island

Again over in Blighty, grime artists are sometimes noticed sporting the Compass, together with Tinie Tempah and Skepta, whereas Hollywood hardman Jason Statham is one other of the brand’s excessive profile followers.

Stone Island Headquarters Tour Video

In this distinctive video, Carlo Rivetti opens the door to the Stone Island empire and allows the general public a sneak peek at the analysis and experimentation that goes on behind the scenes. It affords an enchanting look into how the model operates behind closed doors.

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