Nike & Stone Island: Yr Of The Windrunner
It’s not typically that you see two technical heavyweights, similar to Nike and Stone Island, combining forces. More often than not, it’s a smaller niche brand collaborating with a extra well-identified brand that is an expert in its field of apparel or footwear. Nike and Stone Island are equally famed for technical and modern designs, so within the case of the collaborative Windrunner, both manufacturers convey that knowledge and experience to the table. The result is an much more elevated product: a basic silhouette reconstructed with the best specifics in trendy-day know-how. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s tradition thrives on collaboration.”
Nike is asking 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel so far; the Windrunner is a jacket that has felt the touch of gold medals and broken records alike. Because it was first manufactured and designed in the late 1970s, the Windrunner has stood the check of time and has remained largely unchanged until now, with the help of Bologna-primarily based Stone Island. Right here, we communicate to Serino in regards to the inspiration behind what is, arguably, Nike’s most technologically advanced piece of athletics apparel created so far.
What brought about this collaboration
A profitable collaboration should help both parties obtain one thing they might not have been in a position to on their very own. We partnered with Stone Island for precisely this motive. We saw a possibility to blend our sport model design with Stone Island’s craft, technical materials development and dyeing experience. The result’s a jacket that is instantly recognisable as both Nike and Stone Island — it’s one which we believe will resonate fairly well with followers of both brand.
What does the classic Windrunner jacket imply to Nike
The Nike Windrunner is arguably our most vital apparel icon. Of course, it was part of our first apparel line greater than two a long time in the past, so there’s an element of nostalgia there. However perhaps more vital is the fact that the silhouette appears to transcend sport and elegance developments.
It’s been in the road off and on since its debut within the early 1980s and, in that point, it’s proven to be a worthy canvas for red stone island bottoms collaboration and materials innovation. The newest examples are the Stone Island and sacai interpretations, but the Windrunner has additionally employed a few of our leading materials innovations over time, such as Nike Tech Fleece and Nike Aeroloft. It has also appeared on the medal stand in the final two summer Olympic Games.
What do you admire about Stone Island
The collaboration has been rather seamless, partly as a result of we share various product values with Stone Island. I feel the most important ones are our mutual obsession with performance and delivering consumer advantages. We are each dedicated to creating apparel that performs at the best stage. After all, it’s no secret that Stone red stone island bottoms Island is an industry chief when it comes to creating technical materials and dyeing. The way it achieves such good colours by means of garment dyeing on its distinctive fabrics is kind of outstanding. So we were desirous to tap into that experience, as the company has 30-plus years of knowhow on this space.
Did you think about creating a new silhouette as properly reworking the Windrunner
We’re calling 2016 the ‘Year of the Windrunner’ to honour the rich heritage of our apparel icon. We’re additionally honouring observe and area during what might be an vital yr for the sport, as the primary iteration of the Windrunner was created to maintain runners protected in wet climates. So at present, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, while each partnership has resulted in a singular interpretation of the jacket, both have served to advance its legacy.
Nike goals to essentially push the boundaries of technical sports activities apparel. How far do you see that going and what can we anticipate from Nike this year
I can’t communicate to anything particularly that’s coming this yr. But I can tell you that we are going to proceed to push the boundaries of what’s attainable. We’ll give attention to our most iconic sport style silhouettes and create newer and higher versions for today’s demanding shopper.
NikeLab was created for us to add dimension to our brand and we intend on repeatedly pursuing innovation via collaborations and debuting these products in distinct environments.
After all, once we innovate, we don’t suppose about limits. Nike’s culture thrives on collaboration — not only with external companions comparable to Stone Island, but additionally amongst our own group of more than 650 designers.