The Nike Windrunner is the sportswear behemoth’s most iconic and lasting apparel silhouette. After its debut on America’s finest observe and field athletes in 1980, it was part of Nike’s first apparel line in 1982, the identical yr Stone Island was born out of Massimo Osti’s materials manipulations and desire to innovate. Initially constructed to guard runners from the weather, the Windrunner has since develop into a canvas for innovation and collaboration. The partnership with Stone Island embodies this and sees the garment rise to new heights.
After the inaugural collaboration noticed the engineering and garment dyeing methods of the Italian sportswear brand added to the mix for the first time, this second inventive coming collectively sees the pair further flex their innovation muscles. The ensuing garments see Stone Island’s advanced materials and dyeing analysis complement Nike’s strategy to transformative design perfectly. As information of the garment begins to interrupt the blogosphere, Stone Island’s Carlo Rivetti talks us via the product whilst discussing, the beauty of collaboration and why he desires to share his story with the world.
What can you tell us about the second stage on this creative marriage with Stone Island News NikeLab?
Firstly, it’s a fantastic product, it is beautiful. For me, it’s the proper fusion of the two DNAs. You’ll be able to recognise both NikeLab and Stone Island, every respecting the opposite. Now, that is simpler mentioned than executed.
How has the connection developed because the inaugural product drop?
In the end, it was a implausible expertise, both from an organization point of view and a human one also. As we met the teams in Beaverton and after the product folks of NikeLab got here to go to our factory, we have now made new buddies. It isn’t solely business, it isn’t only a job, it is two groups, two completely different cultures, that begin speaking the identical language.
How has this blossoming relationship affected the merchandise?
The primary collaboration was already superb and we’ve made additional steps ahead because we understand each other higher. We faced issues and we overcame them together. For instance, garment dyeing a fabric with a membrane will not be straightforward. The product folks at NikeLab are fantastic however in fact, that they had less experience on the garment dyeing know-how and they’re studying as we push each other forward.
In previous interviews, you have talked about that “Stone Island loves challenges.” Was garment dyeing the best challenge here?
Garment dyeing for us is sort of a cup of tea, or a cup of espresso somewhat as we’re Italian. The challenge for us was working to completely different sizing, we’re working to NikeLab’s as a substitute of our personal. Another was that temperature for the garment dyeing isn’t straightforward to manage with the membrane, so we needed to play with the method. It was a work-in-progress that required constant dialogue between the 2 of us. We labored as a crew. It was an extended course of, 9 months, but we’re all very happy.
From last season’s water and wind-resistant Mussola Gommata fabric, what is the innovation you’re most excited by here?
It’s a double materials once more but the real challenge to work with the membrane, we had to change the machine to work at lower temperatures to create the spectrum of fantastic colours whilst maintaining a high performance windrunner jacket. Additionally, it can be packed into its left pocket and carried by the wearer with an attachable strap, thus remodeling it from a garment to a pouch primarily based on the necessity of the wearer.
What drew you back to the Nike Windrunner?
The windrunner is an iconic garment and for me, and that i could be biased, turns into more iconic through the treatment. We’ll see about additional merchandise in the future.
From Supreme to Nikelab, we have seen a bunch of thought-about collaborations within the last 18 months. How necessary is collaboration to the way forward for Stone Island? What’s the key to a profitable collaboration?
What I’ve come to grasp during the last couple of years in particular, is that the future is for firms and brands which have a narrative to inform. Each Stone Island and NikeLab have many stories to tell. We do not need to vary our means of storytelling however the challenge is reaching a growing viewers who’re ready to hear. Of course, the chance to collaborate with a brand corresponding to Nike, one which is thought, revered and admired worldwide, gives us the chance to speak to the world. The truth that the collaboration comes from NikeLab first, we’re not very well known in America so it offers us additional alternative to move in a market that’s opening as much as us. The primary goal was to create superb product. The second, and this was unexpected, was to create new friends. And the third was the terrific opportunity to speak with the world.
What can you tell us about the future of this collaboration. Will there be extra?
At the moment, we don’t know however we will discuss.