It’s not usually that you simply see two technical heavyweights, resembling Nike and Stone Island, combining forces. As a rule, it’s a smaller niche model collaborating with a extra effectively-known brand that is an professional in its discipline of apparel or footwear. Nike and Stone Island are equally famed for technical and revolutionary designs, so within the case of the collaborative Windrunner, both manufacturers convey that data and expertise to the table. The result is an much more elevated product: a basic silhouette reconstructed with the best specifics in modern-day expertise. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s tradition thrives on collaboration. /p>
Nike is looking 2016 is the ‘Year of the Windrunner marking a celebration of its most revered piece of apparel so far; the Windrunner is a jacket that has felt the touch of gold medals and broken information alike. Since it was first manufactured and designed in the late 1970s, the Windrunner has stood the check of time and has remained largely unchanged till now, with the assistance of Bologna-primarily based Stone Island. Here, we communicate to Serino concerning the inspiration behind what’s, arguably, Nike’s most technologically superior piece of athletics apparel created thus far.
What led to this collaboration?
A successful collaboration ought to help both events obtain one thing they might not have been capable of on their own. We partnered with Stone Island for exactly this motive. We saw a possibility to blend our sport model design with Stone Island’s craft, technical material improvement and dyeing experience. The result’s a jacket that’s instantly recognisable as each Nike and Stone Island it’s one that we believe will resonate quite properly with followers of both brand.
What does the basic Windrunner jacket mean to Nike?
The Nike Windrunner is arguably our most vital apparel icon. After all, it was a part of our first apparel line greater than two decades ago, so there’s a component of nostalgia there. However maybe more significant is the fact that the silhouette appears to transcend sport and elegance tendencies.
It’s been in the road off and on since its debut in the early 1980s and, in that point, it’s confirmed to be a worthy canvas for collaboration and materials innovation. The newest examples are the Stone Island and sacai interpretations, but the Windrunner has additionally employed a few of our leading material innovations over time, resembling Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the last two summer Olympic Video games.
What do you admire about Stone Island?
The collaboration has been fairly seamless, partly as a result of we share plenty of product values with Stone Island. I think crucial ones are our mutual obsession with functionality and delivering consumer benefits. We are each dedicated to creating apparel that performs at the best stage. Of course, it’s no secret that Stone Island is an trade leader in relation to creating technical materials and dyeing. The best way it achieves such good colours by garment dyeing on its unique fabrics is kind of remarkable. So we have been eager to faucet into that expertise, as the company has 30-plus years of knowhow on this space.
Did you think about creating a brand new silhouette as nicely reworking the Windrunner?
We’re calling 2016 the ‘Year of the Windrunner to honour the rich heritage of our apparel icon. We’re additionally honouring monitor and discipline throughout what will be an necessary year for the sport, as the first iteration of the Windrunner was created to keep runners protected in wet climates. So at the moment, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, while each partnership has resulted in a novel interpretation of the jacket, each have served to advance its legacy.
Nike goals to essentially push the boundaries of technical sports apparel. How far do you see that going and what can we anticipate from Nike this Stone Island Jumpers yr?
I can’t speak to anything specifically that’s coming this year. But I can let you know that we will continue to push the boundaries of what’s potential. We are going to deal with our most iconic sport model silhouettes and create newer and better versions for today’s demanding shopper.
NikeLab was created for us so as to add dimension to our brand and we intend on repeatedly pursuing innovation via collaborations and debuting these products in distinct environments.
In any case, when we innovate, we don’t assume about limits. Nike’s culture thrives on collaboration not solely with exterior partners corresponding to Stone Island, but in addition amongst our own group of greater than 650 designers.
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