It’s not often that you just see two technical heavyweights, corresponding to Nike and Stone Island, combining forces. More often than not, it’s a smaller niche model collaborating with a more properly-identified model that is an skilled in its field of apparel or footwear. Nike and Stone Island are equally famed for technical and revolutionary designs, so in the case of the collaborative Windrunner, both brands bring that knowledge and expertise to the table. The result is an much more elevated product: a traditional silhouette reconstructed with the very best specifics in trendy-day technology. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s culture thrives on collaboration. /p>
Nike is asking 2016 is the ‘Year of the Windrunner marking a celebration of its most revered piece of apparel thus far; the Windrunner is a jacket that has felt the touch of gold medals and broken records alike. Since it was first manufactured and designed within the late 1970s, the Windrunner has stood the check of time and has remained largely unchanged till now, with the help of Bologna-primarily based Stone Island. Right here, we speak to Serino in regards to the inspiration behind what’s, arguably, Nike’s most technologically superior piece of athletics apparel created up to now.
What led to this collaboration?
A successful collaboration should assist both events obtain something they may not have been able to on their own. We partnered with Stone Island for exactly this purpose. We noticed a possibility to mix our sport style design with Stone Island’s craft, technical material growth and dyeing experience. The result is a jacket that is immediately recognisable as both Nike and Stone Island it’s one which we believe will resonate fairly effectively with followers of either brand.
What does the traditional Windrunner jacket imply to Nike?
The Nike Windrunner is arguably our most necessary apparel icon. Of course, it was part of our first apparel line greater than two many years in the past, so there’s an element of nostalgia there. But perhaps more vital is the truth that the silhouette appears to transcend sport and elegance trends.
It’s been in the line off and on since its debut in the early 1980s and, in that point, it’s confirmed to be a worthy canvas for collaboration and material innovation. The latest examples are the Stone Island and sacai interpretations, however the Windrunner has additionally employed some of our main material improvements through the years, equivalent to Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the final two summer time Olympic Games.
What do you admire about Stone Island?
The collaboration has been fairly seamless, partly as a result of we share numerous product values with Stone Island. I feel an important ones are our mutual obsession with functionality and delivering client advantages. Official We’re each committed to creating apparel that performs at the highest level. After all, it’s no secret that Stone Island is an trade chief in relation to creating technical materials and dyeing. The way in which it achieves such brilliant colours by way of garment dyeing on its unique fabrics is sort of remarkable. So we were desperate to tap into that experience, as the corporate has 30-plus years of knowhow in this area.
Did you consider creating a brand new silhouette as effectively reworking the Windrunner?
We are calling 2016 the ‘Year of the Windrunner to honour the wealthy heritage of our apparel icon. We’re additionally honouring observe and field throughout what will probably be an vital 12 months for the sport, as the first iteration of the Windrunner was created to keep runners protected in wet climates. So currently, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, while each partnership has resulted in a singular interpretation of the jacket, both have served to advance its legacy.
Nike goals to actually push the boundaries of technical sports apparel. How far do you see that going and what can we count on from Nike this Stone Island Cardigan year?
I can’t speak to anything specifically that’s coming this year. However I can let you know that we are going to proceed to push the boundaries of what’s potential. We are going to concentrate on our most iconic sport type silhouettes and create newer and better versions for today’s demanding client.
NikeLab was created for us to add dimension to our model and we intend on repeatedly pursuing innovation by way of collaborations and debuting these merchandise in distinct environments.
In any case, once we innovate, we don’t think about limits. Nike’s culture thrives on collaboration not only with exterior partners resembling Stone Island, but in addition amongst our personal community of more than 650 designers.