The Stigma Of Stone Island – The Casual Staple
If you’re on the forecourt of any soccer stadium, donned in Stone Island gear, you’re certain to find that these police on horseback are protecting a keener eye on you than that replica-shirted, half-and-half scarfer lolloping in entrance of you. The connotations of casual trend with soccer violence dates back to the 1970s, yet it wasn’t till the early 80s when Stone Island made its mark.
Ironically, legendary managers Bob Paisley and pre-knighthood Alex Ferguson played an enormous part in its breakthrough via European success with Liverpool and Aberdeen respectively. Away days on the continent led to an explosion of new and thrilling labels, most never heard of before on British soil.
For Aberdeen lads, the obsession dates again to a European cup match with Liverpool in October 1980. Former member of the Aberdeen Soccer Casuals, Dan Rivers, says:
“On that day, a bit of the away assist have been seen dressed in ‘trendy’ sportswear – designer tracksuits and top-of-the-range trainers – slightly than the traditional membership supporter’s uniform, which was normal clothes adorned with the team’s colours of red and white. We have been inspired.”
The ASC adopted the Liverpool lead by discovering a wealth of latest gear, most of which was nicked and introduced again house to the surprise and envy of their mates. Lacoste had been the early pace-setters as a overseas brand in the UK, making a name for itself as the first clothing range to have a label on the surface of their clothes.
Stone Island quickly followed, derived from away trips to Italy, sporting revolutionary and ahead-thinking garments by Massimo Osti who additionally launched CP Company. Yet despite being a high-quality piece of clothing, ‘Stoney’ gear has connotations that won’t ever be shaken off – endlessly famend because the casual staple – and the brand have tried to maneuver away from that stigma lately.
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