BEHIND THE Model
Mr Carlo Rivetti, the CEO and inventive director of Stone Island, isn’t exaggerating when he says that the philosophy of his brand is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Company, it has created more than forty,000 different garments. The first Stone Island jackets were reduce from extremely durable truck tarpaulin that had been washed for hours with pumice stones to be able to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-main research and growth, which has seen the introduction of distinctive materials and fabrications together with the Ice Jacket, which adjustments colour in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is reduce from a hundred% stainless full stone island tracksuit steel bonded to a fabric base; the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a material extra commonly present in physique armour.
Experimentation is just not the only pillar of Stone Island, although. Every garment that the agency produces can be extremely useful, when it comes to lower, efficiency and details. The research of military uniforms and workwear is integral to the design course of, explaining components such because the numerous utility pockets discovered on the outerwear. Specialised high-temperature, high-stress dyeing strategies allow the corporate to produce items in vibrant colours not normally related to technical efficiency fabrics, while the modish Italian type which infuses the gathering hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Store Boys are all fans of Stone Island, and the model enjoys a cult following nearly unprecedented in menswear. Watch the video above to seek out out more.