As you may need gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake isn’t the most delicate of males in relation to confessing his love. And this isn’t just in terms of the ladies in our current Best-Dressed Man on this planet’s life, it’s also true of the manufacturers he digs. Right now the rapper’s fanboying exhausting over Stone Island, a label he’s worn persistently on stage during his Boy Meets World tour dates here within the UK.
In fact, the collab won’t come as a surprise to diehard Drake followers because the label has been a staple of the singer’s wardrobe during previous visits to the capital. Attending Wimbledon final 12 months he put his personal spin on the traditional tennis uniform, sporting an all-white ensemble, full with Stone Island sweatshirt, as nicely one of many model’s zip-ups.
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JacketSweatshirt, £160. stoneisland.co.uk
And it isn’t simply in this nation that he is been a one-man PR machine for the label. He is continuously appeared courtside at NBA video games within the US wearing Stone Island.twitter.com/91LvJj2uTb
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Of course, anybody who follows the man on Instagram will know just how deep this love goes – almsot each different put up just lately has been related to the model, whether or not that be a shot of him repping Stone Island on stage or carrying his custom gold and diamond Stone Island brand chain (by Ben Baller, and price an estimated Stone Island Shop $a hundred,000). While Drizzy might have been channelling basic homegrown avenue model during his time within the UK (the model has lengthy been related to British avenue culture, from Britpop to soccer), the fact that he is met the man who has ultimate sway over what the model makes signifies that he might finally get to make his mark on the model he loves with a bodily release of his tour merch. And is not that every fanboy’s dream?