As you might have gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake isn’t essentially the most refined of men relating to confessing his love. And this is not simply in the case of the women in our current Greatest-Dressed Man on the planet’s life, it’s also true of the manufacturers he digs. Proper now the rapper’s fanboying laborious over Stone Island, a label he’s worn constantly on stage throughout his Boy Meets World tour dates here in the UK.
In fact, the collab won’t come as a shock to diehard Drake fans as the label has been a staple of the singer’s wardrobe during previous visits to the capital. Attending Wimbledon final yr he put his personal spin on the standard tennis uniform, sporting an all-white ensemble, complete with Stone Island sweatshirt, as effectively one of many brand’s zip-ups.
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Sweatshirt, £160. stoneisland.co.uk
And it is not simply on this country that he’s been a one-man PR machine for the label. He is steadily appeared courtside at NBA video games within the US wearing Stone Island.twitter.com/91LvJj2uTb
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Of course, anybody who follows the man on Instagram will know just how deep this love goes – almsot every different post lately has been associated to the model, whether that be a shot of him repping Stone Island on stage or sporting his custom gold and diamond Stone Island logo chain (by Ben Baller, and value an estimated Stone Island Online $one hundred,000). While Drizzy could have been channelling traditional homegrown street fashion throughout his time in the UK (the model has long been related to British avenue tradition, from Britpop to football), the fact that he’s met the man who has final sway over what the model makes implies that he might lastly get to make his mark on the model he loves with a physical launch of his tour merch. And isn’t that each fanboy’s dream?
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